Services
Brand positioning
Branding
New Product Development
Packaging
Trade Marketing
Retailer Sell-in’s
Full Service Creative Studio
Certitude is a creative marketing agency dedicated to turning consumer brands into household names.
The founders have over 20 years’ experience across brands like Kimberly-Clark, Nestlé, Heinz, Unilever, Guinness, PepsiCo and Cadbury. We now partner directly with ambitious, consumer-facing businesses who want real commercial growth - not just great design.
We’re a boutique team spanning strategy, creative, design, artwork and motion - all delivered with senior-level expertise at a freelance rate.
Recent impact includes:
Securing UK supermarket listings for emerging food brands
Helping the No.1 convenience yogurt brand land new NPD listings
Launching five new food and healthcare products to market
Increasing brand awareness by 5% for a national food brand
Leading the masterbrand positioning project for Birds Eye UK&I
What else? Here’s some recent briefs that tickled our curiosity bones…
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When a client wishes to target a new audience, our brief is often to reposition the brand strategically and creatively.
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When a client realises their brand, product or service is starting to lack relevancy with their audience, we show them how to find it once again.
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Whether it’s a new brand, product or service our clients wish to launch, we create that sparkling new identity, distinctive assets, guidelines, packaging, launch assets and go to market plan.
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Growing listings and buyer interest for a brand or product are often top of the agenda. We work alongside clients to show them strategically and creatively how they can do just that.
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When a client seeks more certainty about the audience they’re targeting, alongside our trusted research partners, we build their market segmentation, create accurate audience profiles and unearth those deeper insights.
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When brand health needs a measure, we work alongside our trusted research partners to affordably understand exactly where our clients sit in the market, how they are perceived and the triggers and barriers that should matter most to them.
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With brand in a good place and an audience defined, we’re ready to activate! Remaining entirely media neutral, we build integrated campaigns that are strategically sound and creatively cut through.
